Nuphalt Group

I was approached by Nu-Phalt Group to oversee the creation and ongoing management of their social profiles across the five subsidiary companies: Nuphalt Limited, Nuphalt  Contracting, NuFlex™, Jetpatcher and Clean Burner Systems (CBS). 

Nuphalt and Jetpatcher each offer innovative surfacing solutions for road repair. These solutions are used by Nuphalt Contracting domestically and overseas distributors. NuFlex™ is a surfacing material used by Nuphalt Contracting that makes use of recycled rubber to offer a porous and eco-friendly drainage solution. CBS is a leading manufacturer of natural gas and hydrogen burners, future-proofing homes with a safer green solution.

Despite its successful business model, Nuphalt Group was something of a “best kept secret” within the industry, partly due to its lack of online presence. There was so much exciting work going on across the companies, but with nowhere to shout about it!

I began producing social media templates for each brand, optimised for various content and platforms. These had to be closely associated with the existing logos, but with a new fresh twist on those themes.